Football League chooses Help for Heroes
Howard Lake | 21 September 2009 | News
The Football League has chosen ‘Help for Heroes’ as its Official Charity Partner for the 2009/10 season. Football fans were invited to vote for their favourite charity from five shortlisted charities – The Bobby Moore Fund, Care of Police Survivors, Everyman, Marie Curie and Help for Heroes.
Twenty five thousand votes were recorded. The top two causes were then passed to the League Board who made the final decision to choose Help for Heroes.
Founded in the summer of 2007, Help for Heroes raises funds for all members of the Armed Forces injured whilst serving their country.
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As Official Charity Partner, Help for Heroes will enjoy considerable exposure across The Football League’s clubs.
The Armed Forces themselves will be honoured at the Coca-Cola Football League Play-Offs Finals at Wembley with more than 300 troops receiving VIP treatment.
The scale of the response from fans has encouraged the Board to take the unprecedented step of naming Marie Curie, runner up to Help for Heroes, as the Official Partner for the 2010/11 campaign.
www.football-league.co.uk
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.