Great new in-video interactive functionality now available for YouTube Non-profit Partners
Howard Lake | 11 September 2009 | Blogs
Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads. While this feature was good, it was also somewhat restricted – as the Call to Action link could only be placed in a banner at the bottom of the video, and if the video was embedded outside YouTube then the feature didn’t work at all.
The great news is that YouTube has just announced a much improved form of in-video interactivity and it will now work when your YouTube videos are embedded in any site – your own website, a supporter’s blog or Facebook profile, wherever…
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.