Pure to help WWF with large donor development programme
Howard Lake | 3 September 2009 | News
Telephone fundraising agency Pure is to handle WWF-UK’s upgrade and donor development work with the aim of increasing donation values and maximising donor retention.
An initial test phase will involve contacting about 75,000 supporters, with further contacts across a large variety of donor segments planned.
Emily Pringle, Supporter Fundraising Manager at WWF-UK said: “We have chosen Pure primarily because our new upgrade and cross-sell strategy requires an agency that we can work closely and flexibly with but who can also undertake large scale calling with the high level of donor care that our supporters expect to receive…”
Advertisement
Pure works with over 60 clients including UK charities such as Marie Curie Cancer Care and Diabetes UK, and international organisations such as Sightsavers International and the World Society for the Protection of Animals.
www.pure-ltd.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.