What are people tweeting about? Hmmm…. pointless babble apparently
Howard Lake | 21 August 2009 | Blogs
The general wisdom that Twitter is great for conversations and self-promotions has been apparently overturned by a recent survey from Pear Analytics’ study of Twitter’s timeline.
According to a recent news item in e-marketer daily Pear Analytics placed each tweet in six categories and found that:
40.55% of tweets were pointless babble like ‘I am sitting in the sunshine’ or ‘I am eating sandwiches now’
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37.59% of tweets were conversational
8.70% were pass along values – re-tweets spreading the news about something or another
5.85% was self promotion
and less than 4% was news
Interesting stuff indeed… I wonder which charities messages made it to the news or pass along values percentages?
People tend to pass along values and share news on Mondays and Wednesdays apparently – according to this research these are the days when the tweets in the above mentioned categories make up 10% of the tweets for those days…
And happy tweeting – but if you want to find out what I am up to you will have to use that old fashion object called a phone….
Redina Kolaneci
wwww.mcconkey-johnston.co.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.