The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

Some interesting thoughts on Quantum Fundraising

Howard Lake | 1 August 2009 | Blogs

There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘Quantum Fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then disband and move-on to do something different elsewhere.

He also highlights what he believes to be one of the Obama online campaign team’s few errors – going against the quantum fundraising idea by trying to maintain the community that formed to get him elected when the mass of those involved have moved-on to other things.

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