Some interesting thoughts on Quantum Fundraising
There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘Quantum Fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then disband and move-on to do something different elsewhere.
He also highlights what he believes to be one of the Obama online campaign team’s few errors – going against the quantum fundraising idea by trying to maintain the community that formed to get him elected when the mass of those involved have moved-on to other things.
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