See The Difference – a very ambitious initiative looking to change the nature of charitable giving

Howard Lake | 5 May 2009 | Blogs

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• Digital

The world of online charity crowdfunding ’supermarkets’ looks set to grow yet again later this year, with the launch of See The Difference – a website that plans to engage supporters with a diverse range of projects from all around the world through video-based ‘digital storytelling’.

With a very impressive line-up of corporate backers and endorsements from a diverse group of people (from the RSPB’s Head of Individual Marketing to the editor of Heat Magazine) See The Difference is clearly a very ambitious initiative – as illustrated by their target of raising £500m over the next five years.

To put that in context, the incredibly successful Kiva just reached £47m over its first three and a half years of operation…

Click here to read-on at Giving in a Digital World…

• Oi! You! Give to my charity. NOW! – Can you guilt-trip people into giving? (11 May 2009)
  
• Steve Bridger on Our Digital Futures (11 May 2009)
  
• The Twitter effect: good news and bad news! (12 May 2009)
  

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.