The Big Give offers matching grant to encourage online donations for Whitechapel Gallery

Howard Lake | 3 April 2009 | Blogs

The Big Give is a charity project ’supermarket’ site established by Alec Reed, founder of the Reed employment agency, apparently (according to an interview in Intelligent Life magazine) following a brainstorm that led to the idea of creating a ‘virtual charity’ using the existing architecture beneath the successful Reed job-seekers site.
Originally launched in October 2007 to encourage high-wealth philanthropy by simplifying the process of matching a corporate or major donor to a specific project of interest, the site is also used by more everyday folks wanting to give the odd £25 or so.
What is interesting from the individual donor point of view is that, as well as the usual project search functionality, The Big Give also offers ‘matched funding’ on certain projects….
Click here to read-on at Giving in a Digital World…