Emmaus launches Coldest Nights national advertising campaign
Howard Lake | 19 January 2009 | News
Homelessness charity Emmaus UK is running a series of national adverts this week highlighting the risk of life-threatening conditions such as hypothermia facing homeless people on the streets.
Emmaus was founded in France by Abbé Pierre following the deaths of a homeless woman and baby in the freezing winter of 1954. His radio appeal to the French public, calling upon them to help those who had no home, led to the spread of Emmaus Communities across France and the world.
Emmaus Communications Manager, Sophie Hiscock, said: “Society may have moved on a great deal since Emmaus was founded, but there is still a very real need to provide not only temporary shelter for those who find themselves homeless, but also the opportunity to move on and make lasting changes in their lives.”
www.emmaus.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.