University of Oxford chooses Blackbaud Enterprise CRM
Oxford University has selected Blackbaud Enterprise CRM™ to help it manage the largest fundraising campaign ever undertaken by a European University.
Sue Cunningham, University of Oxford’s Director of Development, said: “We were in particular need of a database that could deal with the key requirements of securing and co-ordinating data, a system large enough to facilitate the needs of our collegiate structure and a strong web presence for alumni and friends.”
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Blackbaud’s tools will assist the University in delivering its Campaign for the University of Oxford. Launched in May 2008, this is a £1.25 billion initiative that includes all 38 independent colleges and six private halls.
www.blackbaud.com/crm