Open Fundraising wins first account
Howard Lake | 24 November 2008 | News
Open Fundraising scored its first pitch win with VSO’s donor recruitment work.
Open, run by ex-bluefrog directors James Briggs and Tim Longfoot, will develop a range of mail, press, telephone and online routes for the charity as well as exploring how social networking applications can enhance donor engagement and loyalty. The campaign will launch in February 2009 and has an initial test budget of around £150,000.
www.openfundraising.com
www.vso.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.