How Twitter and Generation-Y saved Barack
Howard Lake | 6 November 2008 | Blogs
This business blog highlights just how important new media is to all facets of modern life. http://tinyurl.com/5r3ae8
The article includes an interesting example of how Barack Obama nad Hilary Clinton both used Twitter in their recent campaigns and how both were perceived very differently. Barack scores all the point as he ‘listens’ and doesn’t just ‘broadcast’ (sounds a bit trite to me), particularly as it is acknowledged that he can’t possibly listen to the 100,000 people he is following on twitter!
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The lesson appears to be two-fold:
- you can’t beat it, so you might as well join it
- When you do join it, just remembr that you have to deliver on new media promises as Generation-Y (or Millennials as they are referred to in the article) don’t accept vacuous comment or empty offers…
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.