Howard Lake | 25 September 2008 | News
An appeal for a regular gift of £2 a month from the British Red Cross in 2007.
![[ad] The Great Fundraising Masterclass, Revolutionise. Dublin and London, September 2026](https://fundraising.co.uk/wp-content/uploads/2026/07/GFM-Series-26-UKF.png.webp)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.
Join thousands of other top UK fundraisers by registering for our newsletter to get all the latest news, advice and opinion from the world of fundraising.
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.
Service URL: developers.cloudflare.com (opens in a new window)
Formidable Forms is a powerful WordPress plugin for creating advanced forms and data management solutions.
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
OptinMonster is a powerful lead generation tool that helps businesses convert visitors into subscribers and customers.
Service URL: optinmonster.com (opens in a new window)
