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Shop and Raise Funds for The Emily Jordan Foundation

Shop and Raise Funds for The Emily Jordan Foundation

Family and friends of Worcester student Emily Jordan, who drowned whilst river-boarding in New Zealand, are calling on shoppers to help them raise funds for a charity in her name.

The Emily Jordan Foundation, set up to help young adults with learning difficulties, has joined fundraising website

and now Emily’s family are urging anyone who shops online to use the site to help them raise funds.

Shoppers will generate a free donation to the Foundation of up to 15% from every purchase they make simply by using the easyfundraising site to shop with over 500 well known retailers.

Retailers include M&S, Amazon, NEXT, Boots, eBay, Dell, Woolworths, Direct Line, Screwfix, Interflora, Staples, Expedia and many more.

Purchases won’t cost the shopper a penny more with easyfundraising but a percentage of each spend will be passed back to The Emily Jordan Foundation, making it a simple yet effective way to raise money.

Sister Lucy explained how using the site will benefit the foundation. “This is a very easy way for anyone who shops online to help us,” she said.

“So many of us shop online these days and just by using the easyfundraising website, people can help us raise the funds we need to set up and run the foundation. For example, if you spend £50 with Amazon, you’ll generate a free donation of £1.25 of the Foundation. Insure your car with Direct Line and you’ll raise £35, at absolutely no additional cost to you.”

The aims of the Foundation are to create a small holding with workshop space to allow individuals with learning difficulties to grow produce and keep animals.

Lucy continued, “Emily was always involved in helping for young adults with learning difficulties, it was something very close to her heart. We really want to raise as much as possible so we can use the Foundation not only to help these young people but also to create a lasting legacy to her. “

Supporters can raise even more when they search the web as easyfundraising also features an innovative charity search engine. By searching the web just 10 times per day with

surfers can raise around £20 each per year for The Emily Jordan Foundation at no cost to themselves.

Register to support The Emily Jordan Foundation at

For more information contact or log onto

Notes to Editors

* is a completely free service and provides charities and good causes around the UK with a constant source of valuable fundraising income. Non profit organisations can register to use the site, including schools and nurseries, sports clubs, youth groups such as brownies and scouts, churches and individuals undertaking sponsored events and challenges.

* has generated more than £350,000 for good causes around the UK since it launched in October 2006.

* The primary aim of the Foundation is to raise sufficient to be able to lease or purchase a small-holding with workshops, that will allow individuals with learning difficulties:

1. To be able to grow produce to a high quality standard. Also animals can be kept for food, and hens to produce free range eggs, etc. This produce will be consumed and sold.
2. Within the workshops to get involved in a variety of projects suitable for these individuals. This may be a similar model to Spokes CIC (Community Interest Company), but also other recycling schemes and engineering projects will be considered.
3. Develop a computer department, where these young adults can learn skills involved in running a company. Many of these individuals are very good on computers – they just need the opportunity to be able to develop these skills further. Eventually this resource may be utilised within other businesses.
4. Look to develop the site to offer residential facilities, for both a respite or long term basis.

* For more information or interview requests contact

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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