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New DSC book on high-level volunteers

New DSC book on high-level volunteers

The Directory of Social Change has published ‘Patrons, Presidents and Personalities’, a guide to using high-level volunteers in charities.

Written by Eileen Hammond, the book explains when is the most appropriate time to recruit such volunteers and how best to use their services. Making the right decisions in this area is essential for charities, given that mistakes can cause significant problems for charities and their reputation.

It explains the difference between patrons, presidents and personalities, and covers how to recruit celebrities and how to manage the relationship. It also covers understanding and making clear exactly what celebrities and personalities can achieve for a charity.

The book costs £18.95 from the Directory of Social Change or from Amazon.co.uk which currently charges an extra £1.99 sourcing fee:

www.amazon.co.uk/Patrons-Presidents-Personalities-Hgh-level-Volunteers/dp/1903991986/219

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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