The Directory of Social Change has published ‘Patrons, Presidents and Personalities’, a guide to using high-level volunteers in charities.
Written by Eileen Hammond, the book explains when is the most appropriate time to recruit such volunteers and how best to use their services. Making the right decisions in this area is essential for charities, given that mistakes can cause significant problems for charities and their reputation.
It explains the difference between patrons, presidents and personalities, and covers how to recruit celebrities and how to manage the relationship. It also covers understanding and making clear exactly what celebrities and personalities can achieve for a charity.
The book costs £18.95 from the Directory of Social Change or from Amazon.co.uk which currently charges an extra £1.99 sourcing fee:
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