Acxiom to help profile RNLI's donors
Howard Lake | 26 February 2008 | News
The Royal National Lifeboat Institution (RNLI) has engaged data provider Acxiom to help it enhance its donor profiling in order to improve the relevance of its supporter communications.
Acxiom will provide lifestyle, demographic and geo-demographic information. By matching their existing data to Acxiom’s InfoBase Lifestyle Universe database, the RNLI will analyse and segment donor profiles.
John Turner of the RNLI said: “The breadth and depth of Acxiom’s database and profiling technology will help us enhance our knowledge of our supporters, leaving us better placed to deliver more timely, relevant and targeted messaging.”
www.rnli.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.