BT and Scope launch regular giving fundraising app on Facebook
Howard Lake | 21 February 2008 | News
Scope is launching a Facebook application (or ‘app’) with help from BT to encourage Facebook users to show their support and help fundraise for the disability charity.
Users can now add the iDonate application, developed by BT agilemedia, to their Facebook page and make a small donation to Scope. They will then have a special Scope badge displayed on their profile page. The badge can also be sent to friends as a gift to show their support for the charity and encourage others to add the application.
All donations are collected securely by BT Buynet, BT’s own Payment Service Provider. There is a suggested minimum donation of £1.50.
The badge remains on a user’s profile for one month when it can be renewed with a further donation if the user wants to make an ongoing commitment to the charity. As such it is one of the first Facebook apps to move from encouraging one-off gifts to regular or at least repeat donations.
BT’s partnership with Scope includes support for the ‘No Voice, No Choice’ initiative, which campaigns for a legal right to communication aids. BT is also financing the Wheeltop Project, which will help develop bespoke communication devices for young disabled people with communication impairments.
http://apps.facebook.com/scopeapp
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.