BT and Scope launch fundraising tool on Facebook
Howard Lake | 21 February 2008 | News
BT and Scope are reaching out to millions of social networkers around the world with their new Facebook application.
People can now show their support and help raise funds for national disability charity Scope by purchasing the Scope roundel from Facebook.
Users simply need to add the iDonate application, developed by BT agilemedia, to their Facebook page and make a small donation to Scope. They will then have a special Scope badge displayed on their profile page. The badge can also be sent to friends as a gift to show their support for the charity and encourage others to add the application.
The badge remains on a user’s profile for one month when it can be renewed with a further donation if the user wants to make an ongoing commitment to the charity.
Beth Courtier, head of charity programmes at BT, says: “Facebook is one of the fastest growing ways of expressing yourself and sharing experiences, and with more than eight million users in the UK, it is an ideal way for people to show that they support the fantastic work carried out by one of BT’s strategic charity partners.”
BT’s partnership with Scope includes support for the ‘No Voice, No Choice’ initiative, which campaigns for a legal right to communication aids. BT is also financing the Wheeltop Project, which will help develop bespoke communication devices for young disabled people with communication impairments.
Louise Jagger, Director of Fundraising at Scope, said: “The application will help us reach even more people through this popular online communication tool. Through Facebook, we believe we can move in the direction of uniting disabled and non-disabled people and at the same time promote disabled people’s equality. This would not be possible without BT’s support. We are very proud of our partnership with BT and are delighted by all the opportunities we are discovering to add value to our exciting partnership.”
The BT and Scope partnership forms part of the Better World Campaign which aims to give every young person a voice. For more information please log on to www.btbetterworld.com.
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For more information please contact Julie Burley in the Scope press office on 020 7619 7372 or email ju**********@sc***.uk
For out-of-hours press enquiries please call 020 7619 7200.
Notes to Editors:
– To download the iDonate application, users should go to: http://apps.facebook.com/scopeapp and follow the instructions. All donations are collected securely to strict PCI guidelines by BT Buynet, BT’s own Payment Service Provider.
– There is a suggested minimum donation of £1.50 for the roundel
– Scope is a disability organisation whose focus is people with cerebral palsy, and whose mission is that all disabled people achieve equality in the UK.
– Scope’s mission is to drive the change to make our society the first where disabled people achieve equality. Our Time to Get Equal campaign aims to build a mass movement of one million people to help achieve this. To find out more visit www.scope.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.