Fundraising news, ideas and inspiration for professional charity fundraisers

Lost in the post

Lost in the post

Did your Christmas appeal in 2006 perform inexplicably badly? Is your charity based in Aberdeen or the North East of England? If so, we might just have the answer.

According to the Press Association, the Royal Mail has uncovered 4,000 letters that have been left and forgotten about since last Christmas. The items, all first-class, have spent the year at the Aberdeen Mail Centre.

It has taken workers five days to sort through all the items, which are being delivered now. So, your bad 2006 Christmas appeal could just turn into a surprisingly good 2007 Christmas appeal.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />