Free ROI tool for download
Howard Lake | 13 November 2007 | News
Working out the likely return on investment on various forms of donor recruitment campaign has long been a problem for many fundraisers. There is a distinct lack of tools that allow ROI to be calculated in a consistent way across different forms of activity, for example for campaigns that recruit single gift donors as well as camapaigns recruiting monthly regular givers or campaigns that do both. Most tools that are available are provided by fundraising agencies for the products they are selling and they are seldom comprehensive or necessarily reliable.
Faced with this problem, I developed my own Lifetime Value calculator for donor recruitment campaigns. A few other people have used this and found it helpful so I have decided to make it available, for free, to any fundraiser who might find it useful.
You can find it on
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.