Faceboat offers donor recognition across the Atlantic
Howard Lake | 8 November 2007 | Blogs
Faceboat – not Facebook, although their logo looks very similar – has a very succinct ask on its website. “Your photo… on a boat… rowed by 4 blondes… across the Atlantic to raise £250,000 for cancer charities.”
In time-honoured tradition the rowers are offering donor recognition in the shape of a photo of the donor’s face on the side of the boat. Bringing the notion right up to date, however, they are offering space in the form of a pixel ad mesh. Donors visiting their website get to choose where on the boat they want their 2cm x 1.5cm photo to be printed. As such they can choose to appear next to their friends or colleagues.
They are aiming “to take 25,000 people who have been touched by cancer with us on our journey” so are hoping for that number of donors to support them, each with a minimum donation of £10. So far they are a good way short of this, but there is still a week or so to go before they set off.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.