New service for US nonprofits to expand into Europe
Howard Lake | 2 November 2007 | News
Affinity Connected have launched a service to enable voluntary organisations in the United States to expand in to Europe.
The integrated design, print, marketing and fundraising agency is able to help nonprofits with registration with the Charity Commission and associated documentation, fundraising and business strategy in the UK and Europe, and the recruitment of Trustee Board members and management staff.
Other services include locating premises, corporate identity, marketing strategy, design and print management, and procurement expertise.
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Chief Executive Richard Evans explained the need for the service. “Throughout the world organisations try to establish themselves in different parts of the world without truly understanding business culture, traditions, etiquette and the way things are generally done. This becomes extremely costly and for the sake of perhaps considering partnering up with allies in that particular part of the world they could have saved themselves a lot of time and money.”
He mentioned one American nonprofit “who managed to really upset the Charity Commission with a fundraising campaign, and for good reason”. Their supplier contacted him at the last minute to see if he knew anybody who could them. “So I introduced them to the best contacts I had in the UK voluntary sector representing all areas from accountants to lawyers, and academics”.
Until that point, the nonprofit’s legal bills had run “in to the hundreds of thousands of dollars which could have been easily avoided had they formed close relationships with the right people from day one of trading in the UK”.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.