World Vision appoints Broadsystem for '24 Hour Famine' SMS
Howard Lake | 26 September 2007 | News
International relief and development agency World Vision (UK) multi-channel customer communications agency Broadsystem to manage the text response handling for its annual 24 Hour Famine youth fundraising campaign next March.
Broadsystem’s work gets underway from 1 October when a campaign will encourage prospective fundraisers to text ‘Famine’ to 81222 to request a fundraising pack.
Broadsystem will collect and validate consumer data “through a series of fully automated text interactions” which will enable accurate and cost-effective fundraising pack despatch. World Vision appointed Broadsystem without a competitive pitch because of its “proven pedigree in the field of intelligent text interaction management”.
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Caroline Worboys, CEO at Broadsystem, said: “The use of SMS activity will make it easy for the audience to get involved in the campaign and provide a cost efficient means for World Vision to establish dialogue with its key audience for this campaign.”
The 24 Hour Famine itself takes place from 14-16 March 2008.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.