Flash mob meets fundraising for NCH Byte Night
Howard Lake | 25 September 2007 | Blogs
Flash mobs can offer a useful campaigning or PR tool to charities and voluntary organiations. The ability to conjure up a group of people at short notice with a mobile phone text alert and persuade them to appear at a given location at a given time, do something (quite often something unusual or amusing), and then disperse, is a PR officer’s dream.
But flash mobs have not been in evidence much for fundraising, unless you know otherwise. One did, however, take place on 6 September to help publicise NCH’s Byte Night fundraising event on 5 October. Sarah Beavis reports on how it worked at Where flashmobs meet fundraising.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.