Lyons tea offers ‚€120,000 for charity
Howard Lake | 24 September 2007 | News
Irish tea company Lyons has launched a promotion that will give ‚€120,000 to charities over the next year, with twelve charities each receiving ‚€10,000. People are being asked to write in describing the qualities of their favourite charity and the best entry will be selected by an independent panel on a monthly basis.
The Lyons Extraordinary Charity Giveaway requires charity supporters to collect 20 tokens from Lyons tea packs and send them together with a description of their favourite charity. Lyons has produced a pack for charities to motivate their supporters to get involved. The pack includes promotional posters, token collection boxes and starter tokens to get supporters collecting.
Only Irish registered charities are eligible and the competition will run until August 2008. An application can be downloaded from the special website or by contacting Lyons Charity Promotion, PO Box 10850, Dublin 2.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.