Charity press releases ask for a web link

Howard Lake | 28 June 2007 | Blogs

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Well done to Colin Brook, Senior Communications Officer at Vitalise, the national disability charity. His press releases include a sentence I’ve not seen on other charity press releases: “The Vitalise website is www.vitalise.org.uk. Journalists are requested to include the website in all reporting”.

Of course, UK Fundraising would also include a web link on its news items, offering further information. But many print journalists might not consider featuring the web address in their articles.

It is surprising how effective a request to “make this your homepage” can be. One would hope visitors would bookmark a good website, but sometimes you need to ask them directly to do so.

So, a request such as Vitalise’s is certainly worth including in all news releases.

Have any other charities taken this approach?

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.