Charity press releases ask for a web link

Howard Lake | 28 June 2007 | Blogs

• Tagged with:
• Digital

Well done to Colin Brook, Senior Communications Officer at Vitalise, the national disability charity. His press releases include a sentence I’ve not seen on other charity press releases: “The Vitalise website is www.vitalise.org.uk. Journalists are requested to include the website in all reporting”.

Of course, UK Fundraising would also include a web link on its news items, offering further information. But many print journalists might not consider featuring the web address in their articles.

It is surprising how effective a request to “make this your homepage” can be. One would hope visitors would bookmark a good website, but sometimes you need to ask them directly to do so.

So, a request such as Vitalise’s is certainly worth including in all news releases.

Have any other charities taken this approach?

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.