Whitewater wins two new accounts
Howard Lake | 14 May 2007 | News
Direct marketing specialist Whitewater has won two new accounts: emmaus UK and Multiple Sclerosis Society
Emmaus will be using the agency to drive rapid growth in its direct marketing programme. Head of fundraising Kieron Kettleton said: Emmaus is currently at a particularly exciting time, embarking on a new phase of growth with the aim of opening seven new Emmaus Communities by 2010, bringing the total to 20. Our direct marketing programme is integral to this growth strategy and we’re confident that Whitewater is the right agency to help us deliver our ambitious objectives.
The MS Society has appointed two strategic partners: Spencer du Bois will build the charity’s brand awareness and salience by developing nbrand position and identity and Whitewater will be responsible for growing individual donor income.
The MS Society has recently appointed a new directorate and has ambitious growth plans for the immediate future.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.