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Justgiving creates YouTube page for fundraising videos

Howard Lake | 8 March 2007 | News

Online fundraising site Justgiving.com has set up a page on video sharing website YouTube to feature videos by some of the fundraisers using its services and other fundraising-related videos it comes across.

The first video shown on the page features Justgiving staff member Foluke running in Cancer Research UK’s 5k Race for Life.

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The company has also added a few other fundraising videos which its staff have come across and think are either powerful, amusing or unusual enough to deserve a wider audience. One of these was a music video by Sarah McLachlan of her song “World On Fire” with a powerful message of how far donations can go:

Justgiving’s blog explained that “we really believe this is the future for getting accross [sic] your message wherever you are in the world,” so it is encouraging its users to start creating and posting video messages to persuade even more people to donate.

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