MySpace.com promotion pays off for (Product) Red
Howard Lake | 29 November 2006 | News
(PRODUCT) RED – www.joinred.com
Position for August: 59
Position for October: 3
Positions jumped: 56
Red, part of the (RED) brand established to raise awareness and money to invest in African AIDS programs, received a dramatic online boost through its promotion on MySpace last month, resulting in it becoming the 3rd most visited Humanitarian site in October.
In the week of the promotion, MySpace accounted for 89.5% of upstream visits to (PRODUCT) Red and MySpace Mail was the No. 2 referrer of visits, accounting for 3.83% of website visits.
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MySpace members received two emails from MySpace co-founder Tom Anderson, encouraging them to become friends of (RED). The email directed members to (RED)’s MySpace profile myspace.com/joinred which includes links to (PRODUCT) Red and other related websites. (PRODUCT) Red became the No. 18 downstream website from MySpace, which last week ranked No. 10 based on share of UK internet visits among all categories of websites.
Brands associated with (RED) also benefited from the MySpace promotion. Converse Online received 9.34% of downstream visits from (PRODUCT) Red during the promotion, Gap received 7.9%, and American Express 2.16%.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.