Secours Catholique chooses smartFOCUS to improve donor communications
Howard Lake | 15 June 2006 | News
The Secours Catholique, a member of the Caritas Internationalis Confederation, has chosen smartFOCUS’ EMM (Enterprise Marketing Management) suite in order to take an active stance on donations, refining donor segmentation and personalising its appeals to build special relationships with its donors.
The Secours Catholique is looking to improve its understanding of existing donors – their motivations and average donations – but also of sleeping donors, those who no longer make donations or never have done, in order to find ways to strengthen ties with the former and create or renew them with the latter.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.