Education foundation enters raffle market
Howard Lake | 1 June 2006 | News
Children’s Safety Education Foundation (CSEF), the charity dedicated to delivering educational safety books and programmes to children, has selected ama Charity Services to handle outbound calling and fulfilment in what is their first move into domestic telephone fundraising.
Ama Charity Services will look to recruit 10,000 collectors to sell two books of 12 tickets each for the first ever CSEF raffle. Operators will also help to raise awareness of the charity, by highlighting its work to provide educational material, safety books and general awareness on topics such as first aid, bullying and vandalism.
All 40,000 data records will be provided by ama, who will commence outbound calling on 16th May. They will then proceed to send out fulfilment packs, which will include a freepost envelope and ticket books, followed by reminder letters a month before the 20th July draw date. The eventual raffle winner will receive a cheque for £1500, and there will also be incentives available for the collectors with prizes for those who manage to sell the most tickets.
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Stephen Rooney, Marketing Manager at ama Charity Services says, We are delighted that Children’s Safety Education foundation have chosen us in what really is their first venture into domestic telephone fundraising.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.