CLDF raises £1000 online through buy.at/BT webshop service
Howard Lake | 19 April 2006 | News
The Children’s Liver Disease Foundation (CLDF) is working with BT and fundraising specialist buy.at. to help raise cash for the charity through an online webshop providing access to over 100 retailers including Marks and Spencer, John Lewis, Thornton’s and Comet.
The CLDF’s Webshop was first installed in 2004. It generates commission for the CLDF on every purchase made and offers the charity’s supporters access to discounts from retailers and service providers. The Webshop is free to set up and run.
The CDLF promotes its Webshop regularly to its supporters through mailings, their bi-annual magazine and through its website. Since its launch purchases made through the Webshop have generated a commission of £1000 for the organisation.
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BT and buy.at hope to expand the database of supporting businesses and engage more charities across the country with the scheme.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.