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Children's charity produces rebranded identity
Howard Lake | 8 April 2006 | News
West Sussex-based children’s charity Dreams Come True has announced a new look to its corporate identity.
The Dreams Come True logo retains its use of purple but adds a vibrant orange. The balloon icon with which the charity has become closely associated has evolved into a trio of balloons, meant to indicate its growth.
D’Arcy Myers, Chief Executive of Dreams Come True, explained: “Dreams Come True has just celebrated its 17th anniversary, and whilst its aim of helping as many seriously and terminally ill children as possible to realise their most treasured dreams remains at the heart of our activity, the charitable sector has evolved massively since in 1988”.
He added: “In addition to maintaining Dreams Come Trust’s profile, it is vital that the charity’s image keeps pace.”
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Dreams Come True’s commercial supporters include housebuilder Charles Church and sister company Persimmon.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.