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Concern launches SSIA giving programme
Howard Lake | 6 March 2006 | News
Concern has begun a campaign to raise money from the release of money from an Irish tax scheme called the Special Saving Investment Account which will see ‚€14 billion injected into the Irish economy over the next year. The SSIA savers will each receive an average of ‚€13,673, some 25 percent of which was provided by the government to encourage saving.
Concern took out a full page advertisement in a major Irish Sunday newspaper to ask people to look beyond using the money for holidays, cars and TVs which research shows will be high on people’s shopping list.
“We know that people have saved for a long time for their SSIA and we are only asking for a very small proportion of their payout as this could go a very long way towards helping others less fortunate,” Tom Arnold, Concern CEO said.
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Concern is pitching its ask at the high end with examples of what ‚€250, ‚€500 and ‚€1000 will achieve.
A group of charities under the umbrella of Pennies from Heaven, which got together to raise money around the change-over to the Euro, is also considering a SSIA campaign but no firm decisions have been made yet.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.