Great Fundraising Organizations, by Alan Clayton. Book cover.

Brakeley and Wealthengine.com offer new web-based research tools

Howard Lake | 14 February 2006 | News

International major gifts fundraising consultancy Brakeley, has launched a new research tool for UK fundraisers in in collaboration with Wealthengine.com, the largest US donor screening company.

Brakeley WealthPreview and WebService, both powered by WealthEngine.com data, bring together important publicly available information on prospective donors in one place.

The WealthPreview screening service automatically searches thousands of donor and prospect records in a few hours. This enables non-profit organisations rapidly to assess large numbers of constituent records and rate them by their capacity to give.

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The subscription-based WebService provides unlimited 24 hour access to publicly available information on constituents in one place, providing the latest real-time information on any particular prospect.

Tony Glowacki, Chief Executive Officer of WealthEngine.com, said: “Brakeley has worked closely with WealthEngine.com for over two years to develop this product for the UK market and we are particularly pleased to be introducing it jointly to UK fundraisers.

“This is a very sophisticated and widely-used research tool in the US which helps both focus research and assist policy makers in their development decisions.

Brakeley is holding launch events at the London Coliseum, St Martin’s Lane, London WC2, in February and providing demonstrations of the product.

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