BHF appoints AMA for Valentine Appeal
Howard Lake | 8 February 2006 | News
The British Heart Foundation (BHF) has selected AMA Charity Services to handle all inbound donation calls for its 2006 Valentine Appeal. The Valentine Appeal is raising £1 million to fund 30 new BHF Heart Nurses. At present, there are 217 of these specialist nurses across the UK – fully supported and funded by BHF.
The BHF has launched a widespread media appeal; using newspapers, a special appeal micro site (bhf.org.uk/valentine) and posters across the UK. The Valentine Appeal will be running until February 14th.
AMA Charity Services, based in Northern Ireland, will receive inbound donation and enquiry calls in response to the appeal, which highlights the specialist care BHF Heart Nurses offer to heart patients. In addition to processing donations, AMA operators have also received intensive training on the work of BHF Heart Nurses.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.