Samaritans, the Fire Services National Benevolent Fund (FSNBF) and the Royal National Lifeboat Institution (RNLI) have created “Lifelines on Call” to generate tax-effective regular gifts for their organisations.
Roy Lawrenson, Chief Executive of the FSNBF said: “we will see three well-loved organisations working in synergy to produce a charitable alliance, which will enhance the income streams of each organisation and revitalise the charity sector.”
RNLI Director of Fundraising and Communications, David Brann, suggested that the alliance will prove popular with those who were not sure which charity to support. “Many people who’d like to give to charity have such busy lives that they don’t get around to sorting out a charity to support or even a method of giving regularly.
“This alliance allows people to support three of their favourite charities at once and offers an easy and tax efficient way of doing so.
David King, Chief Executive of Samaritans, added that the Payroll Giving Quality Mark scheme, to be launched later this year, would benefit the consortium as it would encourage more companies to promote payroll giving.
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