CTT shares data protection/permission marketing seminar handout
Howard Lake | 10 January 2006 | News
Charity Technology Trust, the charity that promotes efficiency through technology, has made available a handout from its recent seminar on data protection and permission marketing for charities.
The seminar was presented in December by Rosemary Smith, Vice Chairman of the Direct Marketing Association.
The handout gives some useful advice on how to write an effective permission statement to cover gathering personal data. It also includes some amusing examples of how not to write such a statement.
Update: it has been brought to our attention that this material is not for distribution beyond CTT clients and attendees, so at their request we have removed the web link.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.