Charities get 6.3 out of 10 for public trustworthiness
Howard Lake | 23 November 2005 | News
An opinion poll by the Charity Commission has found that the public has a ‘moderate’ level of trust in charities, giving them a mean score of 6.3 out of 10.
The survey was carried out by Opinion Leader Research which commented that this trust was built less on a rational, well-informed approach than on an “inherent belief” in charities. While 79% of those surveyed believed that charities were inherently trustworthy, 69% admitted that they knew little about how charities are run.
Indeed, nearly two-thirds believed that Amnesty International was a registered charity, while only 7% knew that Eton College was a charity. Trust in charities was lowest among ethnic minorities.Trust in charities was highest amongst those aged
between 35 and 44, and, not surprisingly among those working for a charity.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.