Mini Millions website aims for £100,000 for Children in Need
Howard Lake | 5 November 2005 | News
Volunteer fundraiser Paul Peace is trying to emulate the success of student Alex Tew and his Million Dollar Homepage by creating a pixel advert website to raise £100,000 for BBC Children in Need in 30 days.
Peace is encouraging companies and individuals to buy advertising space on his page for up to a year. He has adapted student Alex Tew’s web page idea by dividing his into squares from a chocolate bar, most appropriate for a children’s charity. He has 1000 chunks of chocolate and is selling them for £100, to be donated in its entirety to BBC Children in Need.
He has used a number of the elements of the original site that presumably contribute to its success, including the running total and a blog.
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To date his success has not been as stellar as that of Alex Tew and his site, but he does have some corporate advertisers such as HSS Hire and the Phone Co-op. Nevertheless, it’s clear from his blog just how much work and effort he has put into this initiative.
When UK Fundraising covered the original Million Dollar Homepage, we lamented the fact that no charity (or their creative agencies) had come up with the idea. Well, we’re pleased to find someone using and adapting the idea to raise funds for charity.
More pixel fundraising websites
Indeed, Paul Peace isn’t the only one doing so. Of the 500+ websites now trying to copy Alex Tew’s success, several have a charitable angle. For example:
- www.gridclicks.com says it will donate 50% of all sales to charity
- www.pixelsforpoverty.com says it will donate 50% of all sales to charity
- www.millionpixels4kids.com says it will donate its income to help disadvantaged Bulgarian children
- www.onemillionpixels.com will donate “a portion of each pixel sold” to the Red Cross
- www.milliondollarhelppage.com is aiming to raise $1,000,000 for the victims of the Hurricane Katrina disaster.
- www.hundredgrandhomepage.com says it will donate 50% of everything earned to Hurricane Katrina victims
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.