The Brooke wins Fundraising Team of the Year Award
Howard Lake | 6 October 2005 | News
The equine welfare charity, the Brooke, has won the ‘Fundraising Team of the Year’ award at the 2005 Third Sector Excellence Awards.
The award completes a significant transformation for the Brooke, which three years ago faced a financial crisis. In 2002, the charity, formerly known as the Brooke Hospital for Animals, had no fundraising programme and was likely to go bust by 2007.
The appointment of a new CEO, Mike Baker, saw the Brooke invest its reserves in a five-year recovery plan which included recruiting an entire fundraising & communications team, developing new fundraising programmes to create sustainable and growing income streams, and re-branding itself as ‘The Brooke’.
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Between 2003/4 and 2004/5 net income grew by 23% enabling the Brooke to unfreeze spending on its overseas operations.
The Brooke was also ‘Highly Commended’ for ‘Business Strategy of the Year’.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.