CCB shares details of donor attitudes survey
Howard Lake | 5 September 2005 | News
Marketing analysts Coad, Cole & Burey Ltd have released summary results of their latest survey into donor attitudes.
Code, Cole and Burey (CCB) used its fast.MAP system to ask 10,000 panellists selected to be representative of the UK consumer market about their charitable giving.
Asked why they still gave to their choice of charity, female respondents said that it was because they believed it was a worthwhile cause, the charity kept in regular contact, or because they could relate to the cause.
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Asked the same question, males said they gave because the charities needed their money, or because they or someone they knew had been helped by the charity.
Looking at different loyalty bands within the panel, CCB reports that the three top reasons for “medium loyalty donors” to stop donating were:
* the charity failed to contact them after they moved house
* they gave to a recent disaster appeal
* they did not like the way they were recruited.
You can view a summary of the panel results in Powerpoint form – optimised only for Microsoft Internet Explorer, but mostly readable in other browsers such as Firefox – at CCB’s website.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.