Everyclick signs up 200 charities in first eight weeks
Howard Lake | 18 August 2005 | News
Eight weeks after its launch, charity search engine everyclick.com has signed up 200 charities, logged over 220,000 searches on its site and, with its 2,000 registered users, helped raise over £2,000 for participating charities.
The company is confident that, based on these figures, its original projection of each regular user raising £12 per year is certainly on target.
Everyclick promotes itself as offering a new regular monthly income from a new source, at no cost to the new user or the charity. It therefore offers a valuable source of unrestricted income.
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Everyclick.com points out that it does not rely wholly upon charities to market the search engine to their supporters. Such undue reliance has caused problems in the past for online affinity fundraising programmes such as charity shopping malls. Indeed, everyclick say that over 75% of the searches on its site are the result of everyclick’s own marketing activity and not by specific charity
supporters.
That said, charities do have an incentive to promote the search engine to their supporters: the amount a charity receives depends upon the amount of clicks it generates.
ChildLine is one of the charities that has signed up recently with Everyclick. The charity’s founder and Chair, Esther Rantzen, said: “ChildLine is a genuine life-line for thousands of children, and this new partnership with everyclick.com couldn’t come at a more crucial time – we recently launched an emergency appeal to ensure that our lines are always open whenever a child needs us.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.