Soap stars' memorabilia auctioned online for Cancer Research UK
Howard Lake | 25 July 2005 | News
All About Soap magazine is holding its second online auction of soap stars’ memorabilia including ‘EastEnders’ bad boy Nick Cotton’s black leather coat.
The magazine is auctioning 40 items from shows including ‘Emmerdale’, ‘Hollyoaks’, ‘Neighbours’, ‘Family Affairs’, ‘Home and Away’, ‘The Bill’ and ‘The Archers’.
The auction runs on eBay from 26 July to 5 August, with all proceeds going to Cancer Research UK.
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The magazine is promoting the online auction with a viral campaign sent to the magazine’s subscribers, registered website users and its advertisers. It is also promoting it in sister titles Inside Soap and Sugar magazine.
Cancer Research UK is also promoting the event on the front page of its website under its ‘what’s new’ section, and with a dedicated web page.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.