Face-to-face campaigns featured for first time in Institute's awards
Howard Lake | 14 July 2005 | News
An award specifically for face-to-face fundraising campaigns was included for the first time in the annual Professional Fundraising magazine/Institute of Fundraising Awards.
Sponsored by the Public Fundraising Regulatory Association’s (PFRA) , the award was won by VSO, which used face-to-face street fundraising, provided by Dialogue Direct (DD), for the first time this year. The initiative exceeded targets for recruited donors and achieved a high level of Gift Aid commitment. The award entry also highlighted the amount of training given to fundraisers by both DD and VSO, enabling staff to effectively communicate VSO’s work to potential donors.
Also shortlisted for the award was NSPCC, who used Gift Fundraising to inspire people to support the ‘Someone To Turn To’ campaign, achieving the target of 2100 new donors in less than six weeks.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.