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Kwik-Fit breaks tyre rolling world record to raise £30,000 for DEC

Howard Lake | 13 March 2005 | News

Staff from automative parts firm Kwik-Fit and their families today broke the Guinness World Record for simultaneous tyre rolling at Chester Race Course and raised over £30,000 for the Disasters Emergency Committee’s (DEC) Tsunami appeal.

The successful attempt involved 238 people each rolling a tyre over 100 metres, breaking the previous world record by one.

The event was the brainchild of Kwik-Fit employee Stuart Livingstone who thought the firm should put one of its main products to use in a mass participation event to raise funds for the tsunami appeal. To his delight the idea received widespread support both within Kwik-Fit and the big tyre manufacturers.

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Companies representing all aspects of the motor industry including car and tyre manufacturers, fleet management companies and rental operators agreed to donate money by sponsoring tyres at £500 each.

The previous record for simultaneous tyre rolling was set on 2 June 2004 by pupils and staff at Fermanagh Elementary School in Pennsylvania, United States, and involved 237 people rolling one tyre each over 100 metres.

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