Online giving via CAF jumps 89% to over £6.8 million in one year
Howard Lake | 23 February 2005 | News
Charities Aid Foundation (CAF) reports a 89% increase in donations to charity through its online services over the past year. From December 2003 to 2004, online giving through CAF grew by £3.4 million to over £6.8 million.
The donations came in via CAF’s three online giving services – allaboutgiving.org, givenow.org, and efundraising.org.
Allaboutgiving.org, CAF’s website for regular tax-efficient donations, generated over £4.8 million for charity during that 12-month period, an increase of 62% on the previous year.
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At givenow.org credit and debit card donations rose by 109% to over £201,000. In addition, 82% of the donations through givenow.org were Gift Aided. This is much a much higher conversion rate than the national average of 30% for all UK donations.
Donations via CAF’s tailored Efundraising service, which enables charities to fundraise online from their own websites, nearly trebled to just under £1.3 million in 2004. According to CAF, the fastest growing element of the Efundraising service was Paperless Direct Debits (PDD) which enable charities to accept tax-efficient direct debit donations from their own sites. Income through PDDs grew by 530%, from £77,000 in 2003 to £484,269 in 2004, with the number of donors choosing to sign up increasing by 432%.
Sarah Hughes, CAF’s Head of New Media, said: “These figures reflect a growing trend in the public’s willingness to move their giving online: in a recent CAF/NOP survey, two thirds of people who gave online to Tsunami appeals did so for the first time.
“When donors are prompted by the images and information in the media, the internet can offer the most immediate response mechanism for giving.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.