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Telemarketing agency praised by government minister
Howard Lake | 28 January 2005 | News
International Development Secretary Hilary Benn has praised staff at The Phone Room for their fundraising efforts for victims of the Asian tsunami disaster.
Mr Benn visited the Oxford-based agency yesterday, where 30 staff have been handling telephone donations to a number of UK charities. Since the tsunami disaster of 26 December 2004, The Phone Room’s callers have seen over £165,000 pledged for victims of the tsunami.
The overall response rate has been 21% with around 100 new direct donors per 1,000 people contacted. Many of these gifts have been secured via Paperless Direct Debit and Credit Card.
After meeting The Phone Room’s fundraising staff Hilary Benn described them as “committed and highly skilled”.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.