AskJeeves promotes Asian tsunami appeal online
Howard Lake | 5 January 2005 | News
Search engine Ask Jeeves has joined the range of online commerce and publishing companies that have donated space on their front page to promote the emergency appeal for the victims of the Asian tsunami disaster of 26 December 2004.
Ask Jeeves has added two text links to its otherwise spartan front page. The first links to “news on the Tsunami Earthquake”, and the second encourages visitors to “Donate to the Tsunami Earthquake appeal”. This latter text links to the Disasters Emergency Appeal’s website.
Ask Jeeves joins other search engines such as Google in leveraging their online presence to generate donations. This is believed to be the first time that Ask Jeeves has donated front page space to a charitable appeal.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.