UK Fundraising best-ranked site globally for "fundraising"
Howard Lake | 23 December 2004 | News
We’ve just researched UK Fundraising’s rankings in results at 29 global and UK search engines and directories, and we’re confident that the site has the best rankings for any fundraising site anywhere.
Searching on the word “fundraising”, UK Fundraising came top in 14 of the 29 search engines selected. It came second at a further four, and third at seven. So, we’re in the top 3 at 86% of these major search engines.
All rankings exclude paid-for or sponsored results which, of course, are normally placed above the genuine search results.
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Looking at the other fundraising Web sites that came in the top rankings we genuinely can’t list a single one that performed as well or better. There were a few sites that cropped up near the top of the rankings but certainly not at every search engine we examined.
We could do better: on three sites we weren’t listed anywhere in the top 30 or 40.
The results, correct at 16.00 on 23 December 2004, are:
Alltheweb 1
Altavista 1
AOL 3
AOL UK 1
Ask Jeeves Teoma 2
Ask Jeeves UK Teoma 1
BBCi 1
Google 3
Google UK 1
Hotbot 3
Hotbot UK 1
Looksmart not in top 40
Lycos not in top 30
Lycos UK 1
Mirago 2
MSN 3
MSN UK 1
Netscape 3
NTL World 2
Open Directory not in top 40
Teoma 2
Tiscali UK 1
Virgin 1
Wanadoo UK 1
Wisenet 3
Yahoo UK 1
Yahoo 6
Yahoo Directory 3
Yahoo UK Directory 1
We used Spannerworks’s free search toolkit to carry out the initial research and then followed up and checked the results at each search engine and directory.
If you’re working in the fairly quiet time between Christmas and the New Year, perhaps you could try to analyse the search engine rankings of your charity’s site?
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.