Mothercare supports Action Medical Research with clothing sales
Howard Lake | 12 August 2004 | News
Parenting retailer Mothercare is to donate £3 for each sale of its new range of clothing for premature babies to Action Medical Research.
The 10-piece pack of premature baby clothing will be available in 60 stores and to order via Mothercare’s Direct home shopping operation. The funds raised will be donated to Action Medical Research’s ‘Touching Tiny Lives’ campaign.
In addition to the donation, Mothercare will be publicising the Charity’s campaign in its product catalogue, on posters and in leaflets.
Technically Mothercare is donating the £3 including VAT per pack Action Medical Research (Trading Ltd) which covenants all its taxable profits to the registered charity Action Medical Research.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.